Is AI a must for marketing automation strategy? The Marketing Know How

AI-bots have taken the marketing automation strategy to a whole new level. AI has helped businesses in engaging with their audience very efficiently. It has also reduced the need for manual intervention when it comes to interacting with the users. It automates the repetitive marketing tasks while retaining the human touch. AI has indeed caused a digital transformation. According to a recent study done by McKinsey Global Institute, AI automation has the potential to increase the global productive rates by 0.8% to 1.4% annually in the span of the next 50 years.