Content Marketing and Machine Learning

"Content is king" - as the saying goes. It is true that content (that is, blog posts, articles and other digital content) helps marketers to reach a greater audience, however it is increasingly difficult to compete. There are just about 1 billion websites and blog out there (almost a website for every 7 person in the planet). While is still holds true that any successfull digital marketer should publish content, the question is not, whether content should be used, but how. Content should be: - up to date, that is, not 2 years old, but rather a week or few days old (which also helps Google and other search engines to rank the content higher) - Unique: Take SEO (Search Engine Optimisation) for example.