Artificial Intelligence in the Pharma Industry: Commercialization

We previously discussed the role of artificial intelligence within the drug discovery and clinical trial process. Let's break down how AI plays a role in commercialization and the different ways AI can be implemented into the marketing processes to effectively and quickly get new products to market. In a white paper written by Pratap Khedkar and Saby Mitra, AI is attributed to boosting pharmaceutical sales through customer affinity prediction, customer journey design, next best actions and suggestions, patient switch propensity and adherence, KOL mapping and influence networks. Customer affinity prediction uses AI by collecting data from individuals to predict whether they would be interested in a product. They target them with advertisements through a multitude of channels with a prediction accuracy rate as high as 85%.