How Google Uses Artificial Intelligence To Predict Traffic

Labor Day weekend typically spurs highway and neighborhood traffic. The AAA didn't offer travel estimates this year based on the COVID-19 pandemic, but last year 43 million Americans traveled for Memorial Day Weekend, the second-highest travel volume on record since the company began tracking holiday travel volumes in 2000. Google estimates that people use Google Maps to drive more than 700 billion miles daily in more than 220 countries and territories worldwide. The app shows the driver which the direction to travel, whether traffic along route is heavy or light, an estimated travel time, and an estimated time of arrival. It may appear simple, but the technology behind the app is quite complex because conditions such as an accident or rockslide in a canyon can change the directions in a matter of seconds.