The top 5 customer engagement innovations changing the game with AI - Watson

Just a few decades ago, interactions were slow. Customers sent their complaints through the mail, waiting months for a response that may never arrive. As technology advanced, businesses offered new ways to innovate and improve customer engagement -- at ever-increasing speeds. Snail mail became phone banks with advanced logical routing to subject matter experts. Then the conversation moved online, with inventions such as live chat and interactive voice response creating new channels for engaging with the customer.