How a chatbot could help people take their medication

It's clear that Messenger is one of the main places where consumers want to communicate and this provides an incredible opportunity to deliver unique experiences to a captive audience and bots are a great way to accomplish this. While it's easy to find great use cases in most verticals, this post will focus on healthcare, specifically medication adherence. Here's a definition of medication adherence: Adherence to, or compliance with, a medication regimen is generally defined as the extent to which a person takes medications as prescribed by their healthcare providers. There's been a big investment in medication adherence and there's good reasons. According to a World Health Organization report (and countless other sources) available in print only "adherence to long-term therapy for chronic illnesses in developed countries averages 50%" and "removing barriers to adherence must become a central component of efforts to improve population health worldwide."