The 5 Ws of Modern Marketing: How to Give Every Consumer a Personalized Experience Kahuna

Traditionally, marketing has been about broadcasting your generic message to as many people as possible with the hopes that someone will listen. But this approach is about as persuasive as the guy on the street corner dancing to Kanye West tunes and spinning around the discounted tax prep promotion sign. But for most of us, it's not going to drive action. So instead of a flashing sign with a broad message, it's a well-crafted, personalized message that works to remind you that yes, you did buy a house this year and yes, you can save $3,500 if you prepay your interest. Modern brands like Netflix, Uber, and Airbnb are already taking this personalized approach to marketing.