The Case for Machine Learning in Digital Marketing Blog - BRIDGEi2i Analytics Solutions

Not far from now, you will have hard time in figuring out whether this blog is written by an machine or a human! Machine learning, the recent buzz word in the tech industry have started closing the intelligence gap between humans and machine. And its making inroads in many sectors of industries, which are solely dominated by humans. Deep learning, the newcomer in machine learning have recently even outperformed humans in terms of recognizing complex objects in images. What differentiates machine learning is that it is not the usual programming that we are taught in school, where we instruct the machine how to respond by a specific set of rules(algorithm) for every instance of input it gets from the environment, but rather it tries to replicate the human intelligence which extracts the useful patterns or signals from the huge amount of data scattered with noise.