MAQ Software Data Management, Power BI, Artificial Intelligence

Our client sells products and services to 20 million US small businesses. To drive sales, our client conducts in-person workshops, seminars, and webinars to demonstrate its products to potential buyers. Conducting in-person events is resource- and time-intensive. Traditionally, the audience for events is selected by the local sales team and marketing managers. The recommendations are not always effective and may not meet sales expectations.