What is AI in Sales & Marketing? - Digital Leadership Associates

There is much hype around AI in Sales & Marketing. Having witnessed this in the Legal Sector for the last 2 years where every headline, practically every week talks about another law firm embracing AI for Legal Service delivery. Law firms have in fact been using AI for the last decade. E-Discovery, dictating their emails for their PAs to send and so on. Yet we are now at the top of the hype cycle on how AI is going to revolutionise Law.