How Big Data and Analytics Are Helping Us Unlock Opportunity in the Most Unlikely Places

In The One Percent Doctrine, veteran journalist Ron Suskind described how former Vice President Dick Cheney, when told that a unlikely but dire threat had merely a one percent chance of happening, argued that, in terms of response, it should be treated as a certainty. The idea has a certain logic to it. Clearly, if the potential impact of an event is consequential enough, then it needs to be addressed whether it is likely to happen or not. After all, unlikely things happen all the time. However, nobody's resources are unlimited.