Using Computer Vision for Creative Optimisation

Computer vision technology has transformed the world by allowing machines to achieve a human-level understanding of images and videos. The success of deep learning-based computer vision has led to a number of novel applications, such as Autonomous driving for cars, tumor detection from X-rays, farm weed detection and yield prediction from satellite and drone images, visual try-on features for clothes and jewelry in e-commerce, and many more. I will apply deep learning-based computer vision techniques for creative optimization in mobile advertising. For this project, I will work for Adluido, which is an online mobile ad business. I will help Adludio learn the best predictive features that attract a user to interact with the last screen of an ad -- this means a user is directed to the advertiser target page.