How AI can solve the top 3 pain points in marketing

Did you know there are over 3,874 companies offering marketing technology? That's how many companies are featured on Scott Brinker's behemoth 2016 Marketing Technology Landscape Supergraphic, which drives home the challenge of navigating the marketing industry. "Marketing has the unique challenge of not having a typical stack or process. If you look into any Fortune 500 company, they will have hundreds of products that they are stitching together," says Eric Stahl, an SVP of Product Marketing at Salesforce. Leading marketing experts agree that the plethora of tools available to marketers and advertisers is both a blessing and a curse.