Five Charts: How Marketers Use AI - eMarketer Trends, Forecasts & Statistics

Marketers' uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology. Two of the most popular ways that marketers are applying AI are for ad targeting and audience segmentation. In a May 2018 survey of 400 digital advertising professionals worldwide conducted by Econsultancy and MediaMath, just one-fifth of respondents said that they don't plan to use AI for audience targeting or audience segmentation. Nearly half of those polled already do. Grouping together and reaching users has become a pragmatic way for marketers to apply AI.