Using AI to improve user experience - ClickZ

Consumers want a seamless user experience from start to finish, complete with a user-friendly platform and outstanding customer service. To achieve this, companies are increasingly investing in AI software development to help them improve UX and gain brand loyalty. Let's look at the ways in which artificial intelligence can enhance user experience. The relatively new field, emotion AI, represents one of the most cutting-edge applications of AI. Emotion AI uses facial recognition software, data, and machine learning algorithms to sort and categorize emotional responses to a variety of stimuli like the colors on a website, product offerings, and advertising content, among others.