Big data is critical in the IP age -Ted Korte of Qligent – BroadcastPro ME

With a bottom-up approach, beginning with the end user and working up to the headend, the media industry can reduce abandonment, increase engagement, improve repeat viewership and protect brands, writes Ted Korte of Qligent. The phrase'content is king' can no longer stand on its own. With the expansion of digital media and IP-based channels, the world is becoming a smaller place as consumers now have access to content across the globe. The growing availability of these services and faster broadband access have combined with advances in smart devices to empower consumers and have shifted control of the media landscape from content providers to end users. If great content is all it takes to be successful, why are so many end users still cutting the cord?