White paper: AI crucial to future of marketing Netimperative - latest digital marketing news

Artificial intelligence (AI) will play a key role in revolutionising marketing in the near future, according to a new white paper looking into how technology drives marketing effectiveness. Relay42, the company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled'Cross-channel Personalization: The Heart of Customer-centricity', found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated -- a sentiment echoed by the contributions of numerous industry experts. In particular, artificial intelligence (AI) will play a key role in revolutionising marketing in the near future. It also found that, despite the benefits on offer, marketers commonly face challenges in getting the most out of technology.