5 Top Trends for Digital Marketing in 2016

Heading into the New Year, many digital marketers and analysts predicted that we would see some of the biggest changes in digital marketing yet. So, how have things shaken out so far? I turned to Brian Solis of Altimeter Group, Joe Pulizzi of Content Marketing Institute, and Adam Berke of AdRoll to find out. As of now, the most common use of artificial intelligence in marketing has been in the form of machine learning. Programmatic buying arose as one of the most prevalent uses of machine learning a few years ago, and other uses of AI include predictive customer service, recommendations, and content curation.