Big Data & Machine Learning's Impact on the Future of Marketing

The marketing industry has always relied on data. But the difference in data we have today is the sheer magnitude of it. The fact that most big data is unstructured makes it difficult for marketers to gain actionable insights from it. Lately, marketers are learning that artificial intelligence, specifically machine learning (ML), are perfectly suited for this task. By iteratively learning from data, machine learning algorithms allow computer programs to find hidden insights by detecting patterns in data without being programmed on where to look.