Council Post: Why Decision Intelligence Is The Next Digital Transformation

Mex is a marketing technology leader, architect and strategist who talks about martech and AI. Decision intelligence (DI) is how people make business decisions, regardless of their role or industry. The key factor in decision intelligence is its focus on outcomes, emphasizing results, which gives both commercial decision makers and technical teams a space to address actual business issues. What decision intelligence is not is removing humans from the decision-making process completely. It's about empowering humans with AI and creating a more holistic, convenient view of all of your business' data to allow them to make the best decision possible.