AI: Your New Personal Shopper

With artificial intelligence (AI) recommendations driving 75% of Netflix selections and 35% of Amazon purchases, businesses must start looking to market to their newest customer – AI. As the technology continues to mature, it will be able to augment mundane and/or routine purchasing decisions that are still important to the customer but are not necessarily the most experiential or engaging. When AI offers the ability to offload routine actions and support and extend ongoing communication between brands and customers, the businesses that are investing heavily in AI will be the ones that can sell through, and to, to AI assistants. It's critical for businesses to stay ahead of this, as AI assistants are bound to have significant purchasing power in the near future. A virtual assistant, also called an AI assistant or digital assistant, is an application program that understands natural language voice commands and completes tasks for the user.