GDPR - Its impact on CX

General Data Protection Regulation (GDPR) came into force in European Union (EU) member states from 25th May 2018. It has far reaching ramifications for businesses and organizations given that data is ubiquitous and all businesses today rely on customer data to remain competitive in their industry and relevant to their customers. In this blog we will examine some of the challenges that businesses in certain industries can face and what businesses can do about it. GDPR restricts itself to personal data thereby limiting its regulatory reach to all such companies and organizations that are serving direct consumers of their services. In this era where advertisements on social media, advertisements on web pages, advertisements on mobile applications are personalized by gathering and processing information about the specific user how can companies that use these media of connecting with their customers continue to send pertinent communication/messages to their customers.