iPhone 8 Rumors: Apple Will Enhance Siri To Compete With Amazon's Alexa, Google Assistant

To keep up in the AI race against Amazon's Alexa and Google Assistant, Apple is working on an enhanced version of Siri for its iPhone 8 launch, Digitimes reported Tuesday. Supply chain sources suggest Apple is responding to increased competition among smart assistants after the Amazon Echo and Google Home assistants gained popularity. The sources say Apple's next iPhone lineup is expected to feature a better version of Siri. In an effort to boost Siri's capabilities Apple acquired Australian start-up Turi last August for $200 million. Turi lets developers create apps with machine learning and artificial intelligence capabilities.