BOTS HELP LEVEL THE CUSTOMER EXPERIENCE PLAYING FIELD

The present-day world of online retail behemoths of Amazon, Argos and Asos etc undeniably leaves a small to medium sized businesses (SMEs) with a clear disadvantage when it comes to eCommerce. Despite their relative lack of exposure and customer loyalty there are, however, a number of ways that an SME can compete with the big dogs. One of these is through customer experience – something that AI chatbot perfectly facilitate. Especially when it comes to one of the deadliest challenges for any retailer: seasonal economic fluctuations. Seasonal changes massively shift the retail market and are extra testing to an SME that relies on a much smaller customer base.