IKEA dives into world of Artificial Intelligence The Memo

It's known for flat-pack wood, but Ikea's made no secret of its digital future. The Swedish business was quick to embed wireless charging into its furniture, and has already launched its own affordable line of smart lights you can control from your phone. Now, the company's Copenhagen-based innovation lab is testing out new digital waters: it's collecting research on public perception on artificial intelligence (AI). Launched this weekend by Space10 (the same lab responsible for Ikea's glorious indoor Growroom), Do You Speak Human? is a global survey to inform Ikea's future. It poses questions that refer to how AI might find purpose in your home like "should your AI fulfil your needs before you ask?" and "should your AI prevent you from making mistakes?"