How to Rethink Your Social Media Strategy

The right social media management strategy has always been something of a Holy Grail for marketers and brand strategists, but this moment in time has made designing an effective one particularly challenging. Some tactics that worked last year, or even earlier this year, are no longer ideal. Yet social media remains a critical part of a marketing strategy, especially now. As the world continues to evolve, people are seeking safe options for connecting with friends, family -- and brands. Social media -- the original way to hang out while staying socially distant -- is a pandemic-friendly way for companies to engage their audiences.