How AI will affect business and social selling

Artificial intelligence (AI) is transforming the world of business in a myriad of ways. Businesses and brands are working to incorporate the emerging technology into their products and services for the benefit of their customers and employees. As the technology becomes more advanced, the greater impact it will have on every aspect of your business, including social selling. As we mentioned in a recent article, social selling is the art of building relationships during the sales process, and it usually takes place on various social media platforms. In the current sales climate, social selling has become an essential step for salespeople, with 78% of sales professionals who engage in social selling outselling their peers.