How to use chatbots to engage and recruit college grads this summer

Commencement season is in full bloom. And as graduates ramp up their job-seeking activities, employers are looking for new ways to stay relevant and attract top talent. In today's digital landscape, it can be difficult for companies to break through the noise and capture the attention of potential candidates while standing out from the competition. Chatbots offer an alternative way for potential candidates to engage with organizations on their own terms, through forums such as social media. According to a new survey by LivePerson, chatbots are gaining popularity globally; 38 percent of 5,000 people surveyed from six countries had a positive perception of the technology.