Sentiment Analysis of Amazon's Product Reviews -

Amazon's newest set of electronic devices was a trending topic in recent times. This use case leverages Data Mining, Natural Language Processing, Machine Learning, and Data Visualization, to build algorithms that perform sentiment analysis on online product reviews and help us understand the consumer sentiments on electronic products available on Amazon. The model can be helpful for any eCommerce business to ascertain the consumer sentiment towards its products and brands. Often, online reviews are large in numbers and are unstructured. Understanding the true intent of the consumers from their reviews can be a difficult task as there arise many barriers such as language ambiguity, sarcasm, irony, and the emojis (emotion icons).