The Best Early Prime Day Deals Ahead of Amazon's Second Sale (2026)

Prime Day Deals Are Already Here. These Are the Ones I'd Buy Amazon Prime Big Deal Days officially begin on October 6 and 7, but I've already spotted early discounts on gear our team recommends. Amazon Prime Day deals are back, baby. The second sale of the year is officially dubbed Prime Big Deal Days and will arrive on October 6 and 7. However, early deals have already started, and I've been using my 13 years of deal-hunting experience to find true discounts on the gadgets and gear the WIRED Reviews team has hand-tested and would recommend to our friends.