Why are Marketers All Talking about AI Now? – APD – Medium

"The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment." The question for business leaders and marketing professionals is not'if' artificial intelligence will cause a fundamental shift in how we conduct business and talk to our customers. Just look at the rise of Programmatic, sophisticated bid management platforms and algorithms such as Google's RankBrain.