Lessons from CES2019 for customer communications - Ozonetel Blog

If you are involved in shaping your business's customer interactions, then the world's largest consumer electronics show might have some unexpected insights for you. For managers shaping and measuring customer experience, CES means one thing: the all-important indexing of your Customer Effort Score. But there is another CES that customer communication leaders should watch closely--Sin City's annual Consumer Electronics Show. It is also a definitive forecast of how customer interactions will change. Observe closely, and it will deliver insights into how people will be able to--and will want to--communicate with your business.