How AI is changing the face of digital marketing - Cream Blog

Today, it seems as though there is no technology trend more talked about than Artificial Intelligence (AI). But despite widespread media coverage, the specifics of AI are often lost, misunderstood, or even unreported. Artificial intelligence is typically used as an umbrella term for types of technology that enable machines to mimic human intelligence. This can include the ability to understand and respond to the environment, problem solve and understand human speech. Subsets of AI include Machine Learning and Deep Learning, which involve experience-based learning and machines training themselves in complex tasks, respectively.