AI Chatbot puts consumer insights in your pocket

Amazon, Facebook and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives. And instead of fearing the inevitable, we had better talk about all the opportunities. We already see examples popping up were AI machines help with research tasks like survey design, qualitative moderation and data analysis. It will help us save time, which will allow us to focus on those parts of our jobs that are really of added value: understanding the business issues, crafting powerful consumer insights and bringing those to life in front of managers. But can AI do even more for us?