Can we apply creator economy concept to technology with AI and Data?

This article is sponsored by IBM. It is a new concept in which creators can apply passion and creativity to make money, instead of simply relying on likes and views. It focuses on bringing more life and meaning to the traditional media landscape in a way that empowers creative people worldwide to bring out the best in themselves, entirely driven by their passion. According to EMarketer, the creator economy is defined as follow: "We define creators as people or entities that develop original content for digital properties, and who consider creating that content to be either their full-time or parti-time career or livelihood. Of course, there is some overlap between many of these groups; for instance, celebrities can also be creators and vice versa. What's more, few successful influencers today are purely sales-oriented, and many of them are also creators, developing digital or, at times, physical products."