How email content automation drives engagement and ROI

Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Marketers know customers don't just crave personalized content -- they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. When trying to execute highly personalized email campaigns, however, marketers encounter many barriers. More than 40% of marketers cite a lack of resources -- time, people, and money -- as a significant challenge.