Understanding the Artificial Intelligence Hype Cycle, in 5 Stats

We're witnessing an arms race that involves just about every major technology company, from martech giant Salesforce to the'Chinese Google' Baidu to old dogs like Microsoft. In Gartner's hype cycle, which ranks technologies based on how the market perceives them and how far away they are from mainstream adoption, machine learning is right at the tippy top. The research firm expects companies driven by insights (i.e., from data and AI) to significantly outperform those that don't or can't. Yet marketers should be happy that every martech giant is investing heavily in machine learning.