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The Golden Goose Project, a new data visualization effort from Duke University's Fuqua School of Business, attempts to highlight this paradigm shift with patent and research output statistics as well as data quantifying how research is applied, both inside companies and in the broader ecosystem. Huge research group acquisitions, like Google's $500 million purchase of Deep Mind, highlight an industry-wide desire to conduct more AI research internally. But while this research has helped companies like Facebook, Microsoft and Google make huge strides in AI, it isn't a universal formula for corporate innovation. One major shortcoming of The Golden Goose Project is that it only takes into account data collected between 1980 until 2006.