What's wrong with the approach to Data Science?

Data science is the application of statistics, programming and domain knowledge to generate insights into a problem that needs to be solved. The Harvard Business Review said Data Scientist is the sexiest job of the 21st century. How often has that article been referenced to convince people? The job'Data Scientist' has been around for decades, it was just not called "Data Scientist". Statisticians have used their knowledge and skills using machine learning techniques such as Logistic Regression and Random Forest for prediction and insights for decades.