Siri vs. Google Assistant: Pixar Artists Designing A Stronger Personality For The Latter: Report

Google is set to give its artificial intelligence-based voice assistant, Google Assistant, a more robust personality. The company has hired Emma Coats, a storyboard artist who worked on Pixar's movie Brave, to help create a more "chatty" Assistant, BBC reported Friday. "The Assistant gives a conversational way to access everything Google can do for you, and on the Personality Team we add delight wherever we can. The rest of Google has all the useful parts of the Assistant covered, so the Google Assistant Personality Team really supports them by coming up with fun things the Assistant can say and do, whether that's games or things to discover," Coats told BBC in an interview. The Google Assistant is part of a tussle between Google and rival Apple, with both companies trying to outdo each other in terms of voice-based features every year.