Improving Customer Engagement With AI – Eularis

We in pharma are all about improving our customer experience and customer engagement. A lot is being done in this area. However, if you really want to put your customer experience and customer engagement on steroids, you need to consider using AI in the process. For the past decade, pharma companies have employed one-to-many communications using social media in their customer engagement efforts. There is a great opportunity for companies to use conversational AI for ongoing customer engagement rather than just a one off transactional point in time. I mean conversations that use natural language with a conversational flow, not'Push 1 to discuss X, Push 2 to discuss Y' prompts.