Big data: how to win the numbers game

Today the world creates 2.5 quintillion bytes of data daily, but data growth will explode further as the internet of things expands. This is a challenge for businesses since – after people – data is arguably their most important asset. What they do with their data will increasingly make all the difference between failure and success. According to a study by research firm IDC, the big data technology and services market will be worth $58.9bn globally in 2020. Already companies are using cloud-based data analytics to improve their businesses.