Digital Banking Consumers Demand Hyper Personalization

Thirty-three percent of consumers who abandoned a business relationship did so because personalization was lacking. Hyper-Relevance is the new baseline for success for addressing banking customer demands for tailored experiences. Consumers want to be treated'special' in every business relationship. No longer is it acceptable to place customers or members in segments that are defined only by age or income, or lack differentiation based only on the length, depth, value or lifestage of the relationship. Consumers know organizations have enough insight to know them, look out for them and reward them.