How Artificial Intelligence Changed Digital Marketing Forever

Think of the rise of Big Data as the "Big Bang" of digital marketing. Before it, digital marketing and its analog counterpart were the sums of gut feelings, psychology textbooks, and only a broad understanding of "what happened before." Then, BANG! Online commerce arose…and there was more customer data than we could ever interpret. Of course, it seems obvious now. Despite the ghost stories being told about AI, entrepreneurs and data scientists recognize AI as a quick, useful way to process data at a rate that no team ever could.