Takeaways from Ad:tech Tokyo 2016

TOKYO - This year's ad:tech Tokyo presented wide-ranging views on a variety of topics. Here are some highlights Campaign Japan picked up on. Footballing legend Hidetoshi Nakata promotes sake and other traditional Japanese offerings throughout the world. He presented some of the key issues to date in his keynote speech. "Foreign consumers cannot read Japanese labels, so they rarely choose products based on brands," he said.