Alibaba Says Its AI Copywriting Tool Passed the Turing Test

It wasn't clear if Alimama actually conducted a Turing test--in which humans judged whether copy came from a person or AI--or if Alimama means more generally that its AI-generated copy sounds like it was written by a person. Alibaba wouldn't provide any details about how the test was conducted as a company rep declined to comment on the record. In a blog post, Alimama said its AI copywriter uses deep learning and natural language processing to learn from "millions of top-quality existing samples [on ecommerce sites Tmall and Taobao] to generate copy." To use the AI copywriter, brands insert a link to a product page and click the "Produce Smart Copy" button for suggestions. They can adjust the length and tone with options like promotional, functional, fun, poetic or heartwarming.