'Style-At-Iz' uses machine learning to manage customer wardrobes for retailers

Starting up in her 50s, Swati Padmaraj is bringing style gurus to one's home and increase a retailer's engagement with customers with machine learning platform'Style-At-Iz' by Atiz Fashion House. After 25 years of being a housewife and a mother, anyone would want to retire after the kids are off to college. But, Swati Padmaraj actually went back to college in 2011 to study a degree in designing and sourcing apparel at Seattle University to fulfil her childhood dream of being a fashion designer. Funnily enough, the master's degree in chemistry she got 33 years ago played a vital role in her becoming a fashion designer. "I realised how to use different materials and create my own brand," says Swati, founder of Atiz Fashion House, which owns startup Style-At-Iz.