How A.I. is Revolutionizing Content Marketing

In a setting befitting the opening scene of a sci-fi thriller at the recently opened Leverhulme Center for the Future of Intelligence at Cambridge University, Professor Stephen Hawking cautions that the future of artificial intelligence could potentially be "either the best, or worst thing to ever happen to humanity." Reiterating his 2014 statement to the BBC, Hawking urges that if done wrong, "the development of full AI could spell the end of the human race" –– think Terminator, I, Robot, or WestWorld. But on the other hand, Hawking believes that amplifying our minds through utilization of artificial intelligence can transform every aspect of our lives. The overarching concern surrounding AI is machine morality and whether it is safe for society. If people do not have proper ethical guidelines or fully comprehend the risks AI could play on mankind, is the expansion of functionalities and the powering of complex self-evolving capabilities – as Hawking would put it – the'worst thing to happen to humanity?'