Martech 2030 Trend #5: Harmonizing Human + Machine

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I'm republishing it here as a 7-part series. This is part 6. A survey of marketers conducted in May 2020 found that 59% were concerned that AI and machine learning would limit their personal growth — up from only 14% in 2019. Will AI lead us into a dystopian future where machines