Snow isn't actually white

Popular Science 

Winter wonderlands are only possible thanks to a sparkly light trick. Few languages have as many distinct words for snow as Japanese, which has words like miyuki or beautiful snow. Breakthroughs, discoveries, and DIY tips sent six days a week. When someone says " as white as snow," it's easy to envision what they're talking about. We often think of snow as a dazzling white, the same way we immediately conjure up a color when someone says "blood red" or "ocean blue."